L.C.P.

Led the creation and development of all digital channels for L.C.P. — Life Is a Collaborative Process, a Seoul-based brand shaping its online presence. Oversaw art direction, content creation, social media strategy and management, and visual design for this Korean label, grounded in timeless modern workwear and artisanal living objects.

Drawing inspiration from the practicality of traditional workwear, L.C.P. seamlessly combines contemporary everyday style with a refined streetwear edge.